Go Local San Sebastian receives the Euskadi 2024 Award

Go Local San Sebastian has been awarded the Euskadi 2024 Award in the category of Tourism, Commerce and Consumer Affairs. A distinction that recognises its model of responsible, authentic and local tourism, where the visitor discovers Donostia as a local would.

An award that highlights the value of our way of doing tourism

There are awards that are celebrated with a broader smile, and this is one of them. The Euskadi Tourism 2024 Award comes in recognition of a way of showing San Sebastian that goes beyond the superficial. Because it’s not just about showing a city, it’s about sharing it. And that’s what we at Go Local have been doing since day one: opening doors, building bridges and connecting people with real places, authentic flavours and stories that don’t appear in the guidebooks.

What are the Euskadi Tourism, Commerce and Consumer Affairs Awards?

The Euskadi Tourism, Commerce and Consumer Affairs Awards are an initiative of the Basque Government to distinguish those companies, people and projects that transform the sector with fresh, respectful proposals that have a positive impact. Year after year, these awards highlight those who do things well, thinking about the future, the environment and people.

Categories and assessment criteria

There are four main categories in the Euskadi Tourism, Trade and Consumer Affairs Awards, which are detailed below:

Professional career path

Constancy, dedication and the ability to build a solid project over time are valued. Recognition for those who have managed to remain faithful to their vision without losing touch with the reality of the sector.

Innovation

Creativity, the ability to break the mould and to offer something new that adds value to both the visitor and the local environment.

Sustainability

Not everything goes in tourism. This is why we reward those initiatives that look after the environmental, cultural and social impact of their activity, promoting a more balanced model.

Business initiative

Projects that are born with a soul, that take risks, that stimulate local commerce and that generate community.

Why has Go Local been awarded in 2024?

Since our beginnings, at Go Local we have been committed to a model of tourism that takes care of Donostia. We are committed to walking tours, small groups, proposals that respect the environment and a healthy relationship between visitor and city. Because we believe that travelling should not wear out a place, but enrich it.

No impersonal tours. Here each guide is part of the soul of Go Local. People who know the city like the back of their hand and who tell it with emotion, without prefabricated scripts. We are not about showing postcards, but about sharing real experiences. San Sebastian as it has never been told to you.

before.In addition to our routes, we develop projects in collaboration with local businesses, artisans and producers. We want visitors to discover the city through those who build it every day. That’s why we have also incorporated digital tools that enrich the experience without losing the human proximity.

An awards ceremony celebrating the best of Euskadi

The event took place at the Kursaal in Donostia on 10 December 2024, bringing together professionals from the tourism, trade and consumer sectors from all over the autonomous community.

The ceremony was marked by a close and festive atmosphere. Institutional representatives such as the Regional Minister of Tourism and the Lehendakari stressed the importance of highlighting projects that work on the basis of sustainability and authenticity. Words that resonate strongly in our way of doing things.

Along with Go Local, other inspiring proposals also received awards: rural accommodation that combines ecology and tradition, emblematic shops that are reinventing themselves and responsible consumption projects. A mosaic that shows the richness and diversity of the Basque Country and reaffirms the importance of committing to a more humane and conscious model.

Thank you for making it possible: we continue to walk with you

This award is also yours. From those who have trusted us to discover the city from another place. From those who have recommended, shared and accompanied us along the way. We will continue working with the same enthusiasm and commitment as always, so that every visit to San Sebastian is more than just a trip: it is a memory with a local soul.

Are you coming to experience it with us? We’ll be waiting for you at Go Local San Sebastian to show you the city as if you were from here.